Introducing Keenbid 2.0: Multi-Market Intelligence
Today we're shipping geo-split experiment reports, market-specific bid rules, and intent model updates for JP, KR, and CN storefronts.
May 20, 2025
Keenbid 2.0 is our biggest release to date. This update brings geo-split experiment reports, market-specific bid rules, and updated intent models covering Japanese, Korean, and Chinese storefronts.
Geo-Split Experiment Reports
Running experiments across multiple markets has always been complex. With 2.0, you can configure an A/B test in one market and automatically mirror the holdout methodology across your entire portfolio. Results are broken down by storefront, keyword type, and match type — giving you a clear picture of what actually moves the needle by region.
Market-Specific Bid Rules
Global app developers have told us for years that a single set of bid rules doesn't work across all markets. A keyword that performs well in the US may overbid in DE or underbid in JP. Keenbid 2.0 introduces per-market rule overrides: set a global policy, then layer market exceptions on top.
Updated Intent Models for JP, KR, CN
Our intent classification engine now handles kanji, hangul, and simplified Chinese with the same accuracy we've achieved for Latin-script languages. The model was retrained on 800M+ ASA impressions from those three storefronts alone.
What's Next
We're working on real-time bid streaming and a native Slack integration for approval workflows. Expect both in Q3 2025.
Put this into practice with Keenbid
Keenbid automates everything described in this article — Bayesian bid models, intent classification, safety guardrails, and multi-market intelligence — in one platform.
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